Photography

World’s 1st F1.0 Mirrorless Lens

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Fujifilm XF 50mm F1.0 WR

Fujifilm while back announced that they were going to release an F1.0 50mm lens for their XF system. And now, they have formally announced this beautiful lens – Fujifilm XF 50mm F1.0 WR – world’s first F1.0 lens for a mirrorless camera. This world’s first F1.0 lens for a mirrorless camera is also Fuji’s 35th […]

Technology

400TB Tape Media Drive from Fujifilm

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When we think about storing data nowadays, tape media is probably the last thing you would think about. I mean everyone’s gone digital, right? We as consumers have definitely gone digital but not as much when it comes to archiving data. However, tape data is what is being used for data storage. It’s a critical […]

Cameras

Fujifilm XF 16-80mm coming in September

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Fujifilm XF16-80mm

Fujifilm have finally officially announced the arrival of a highly anticipated standard zoom lens – Fujifilm XF 16-80mm F4 R OIS WR. The new standard zoom has been anticipated for a long time, since Fujifilm announced it in their lens road map, as this may be for many of us a perfect standard zoom lens. […]

Cameras

Are Canon and Nikon losing it?

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DSLR and Mirrorless cameras

Think about photography, about cameras, and what comes to your mind? What company comes to mind? Canon or Nikon. They have always been associated with cameras. With the best cameras. They have been pioneers in photo/optical industry for many decades. However, something has changed… Something nobody anticipated… First, mirrorless cameras appeared. And changed the world […]

Photography

Fujifilm X Raw Studio

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Fujifilm X-System

Fujifilm recently made their software – Fujifilm X Raw Studio – available to download. Initially, the software is only available for Mac users but is is going to be available for PC users in February, too. What’s very interesting about Fujifilm X Raw Studio is that the raw conversion software (that’s what it is in […]

Cameras

Fujifilm Free Upgrades

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Fujifilm X-System

One of many things that surprised me a lot when I moved to mirrorless (and Fujifilm specifically) was getting firmware upgrades for cameras that would not just fix bugs but also improve performance of my camera and even add new features! I’ve never seen anything like that with DSLR cameras… And yet, Fujifilm have been […]

Photography

Ultimate Fuji X-T2 Unveiled!

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Fuji X-T2 unveiled

Fuji have now officially unveiled the brand new flagship – a new version of their X-T1 – now as Fuji X-T2. Fuji call X-T2 an “ultimate mirrorless camera” and what a camera it is! Other than not having a full frame sensor, it is a fantastic camera! image source: Fujifilm The main two selling points […]

Photography

What Makes Fujifilm CSC Cameras Amazing

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Fujifilm X-E1 Firmware Upgrade

If you’ve been following my blog you may have read my article about mirrorless cameras (CSC cameras) and how in many respects they are much better than SLR (DSLR) cameras. If you haven’t read that article read it here (and download the FREE PDF). Obviously it depends on your photography and the kind of photography […]

Photography

Fuji Makes a Comeback with X-Series!

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Fuji has been very well known for their films for many years. I still remember using Fuji Superia and Fuji Velvia when shooting film. This was so long ago… Since the digital era started, Fuji hasn’t played any major role. All focus was on Canon and Nikon…. and now Samsung and Sony. But Fuji found […]