Web Technologies

Tablet traffic grows more than 300 percent

tabletsThe world is changing, at least the technology/web world. Tablet traffic is growing 10 times faster than Smartphones. That’s the fact.

According to researches, more and more people buy tablets and more and more people use tablets than personal computers.

Adobe announced results of its research that was examining the traffic and engagement for visitors on tablets, smartphones and personal computers. According to the research, there is a big growth of users using tablets for internet access. Also, according to the research, tablets users find using these devices as engaging as using personal computers.

Here are some key findings from the research (source: Adobe):

  • The share of website visits from tablets grew approximately 10 times faster than the rate for smartphones in the first two years after market introduction and grew more than 300 percent in the last year. This rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.
  • Tablets’ share of website traffic will exceed smartphone traffic by early 2013 and reach 10 percent of total website traffic in 2014.
  • Although consumers consider the tablet website experience to be nearly as engaging as that of PCs, they use PCs to visit websites three times as frequently as tablets.

Because of the way it is going, many businesses are rethinking their strategies and include tablets and smartphones into their online strategies. More and more business focus on the mobile markets and that’s understandable. Your clients, if you do any kind of business online, are probably using their tablets or smartphones to access your website right now.

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