Google Panda, Page Rank replacement, that was introduced earlier this year, changes how Google ranks web pages.

As Google stated online “websites creators should continue to focus on delivering the best possible user experience on websites and not to focus too much on what they think are Google’s current ranking algorithms or signals.” Interesting…

As you may have guessed, Google doesn’t reveal the signals in algorithms. They do offer us some questions that give us insights into how their algorithms work to distinguish high-quality websites from low-quality websites.

Here are some of the questions received from Google:

• Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping or redundant articles on the same or similar topics with slightly different keyword variations?
• Does the article have spelling, stylistic or factual errors?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Is the site a recognised authority on the topic?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health-related query, would you trust information from this site?
• Are the pages created with great care and attention to detail vs little attention to detail?

These are just some of the questions to give you an idea of how Google Panda is changing the world of search. I hope you enjoyed it.