IBM creates Font and saves $1,000,000

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IBM Plex font

We are all familiar with IBM logo and their typeface. It’s one of the most recognisable logos/brands in the world and has been for over 60 years. However, what most of us didn’t realise was that IBM didn’t have their own bespoke font. They have been using Helvetica Neue and spending over 1,000,000 dollars each […]