Every year experts in the field of colour at Pantone come together and from the entire design industry choose the colour of the year.
This decision affects a number of industries, including fashion, graphic design, web design, and art just to name a few.
For the coming year, 2018, Pantone experts chose PANTONE 18-3838 Ultra Violet as the colour of the year.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Colour Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
This is the winner’s colour value:
In Pantone’s own words, this Ultra Violet colour is “provocative and thoughtful purple shade“, which alludes to the mystery of the universe (may be a perfect colour for sky/space images).
Here’s the page on Pantone website where you can find the winner: