Beautiful Fujifilm add

Fuji has released a beautiful ad for Fujifilm Finepix cameras.

As I have found out, apparently it is am X-rated ad on Asian markets. It is an ad for Fujifilm Finepix X100 and it’s  a work of a photographer – James Leung.

It’s a beautiful black and white ad, only 1min 50sec long. What Fuji is trying to express here is that you can take your camera anywhere, carry it around, and photograph more than just sunsets and sunrises.

As it was said, the text that appears at the beginning of the ad, “浪摄流” , means “walk anywhere and photograph anywhere”.




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